In this session you will learn how mobile technology is driving more and more internet traffic and why Growing your Parts and Accessories Business in a Consumer-led, Technology-enabled Shopping Environment is more important than ever. Seventy-nine percent of consumers are using mobile phones for shopping and one third are using mobile phones to do shop for auto-related items. Almost 270,000 vehicle parts and accessories are sold every week on eBay alone through mobile apps. It’s time to pay attention to mobile marketing. In this panel discussion led by eBay Motor’s Clayton Stanfield, Sr. Manager of Dealer Training, Justin Copple of Copple Chevrolet GMC and our own Director of Strategic Relationships, Erica Sietsma, you will learn how to claim your share of the smartphone and tablet boom that is driving mobile commerce.
Tuesday, October 23, 2012 – 1:30-2:20 – Session 108, Grand Ballroom E
Digital Dealer Conference & Expo. The Mirage Las Vegas