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Using Pinterest Power to Sell More Cars!

Pinterest households are 29% more likely than the national average to buy a small / mid-size SUV, two of the hottest segments right now. Find out how your dealership can unlock the power of Pinterest to reach your audience in a place where they come to make decisions and inspire their next purchase. We’ll dive into the 101 of how and why people use Pinterest, why that matters to auto dealers, and best practices you can use immediately. We’ll also showcase a few dealerships who are doing it best.

PRESENTERS: John Gray, Global Automotive Strategy Lead at Pinterest

Holiday Marketing Strategies That’ll Sleigh Q4

Tis the season for using creative ad campaigns that will boost revenue, increase loyalty, and help you close out 2020 with a bang. Learn the brilliant techniques that will turn your end-of-year advertising from Ho-Hum to Ho-Ho-Ho-Yeah!

Presenters: DAN VONDERHEIDE & PETE STALLONE

Win Year-End Automotive Buyers with Help from Google

Head of Automotive Retail at Google, Lissette Gole, will join us to share the latest industry trends that will help inform your year-end vehicle sales strategy! We will discuss how Search and YouTube will help you get the most bang for your buck…and how you can close out 2020 strong! Don’t miss this must-see presentation!

PRESENTER: LISSETTE GOLE, Head of Industry for Automotive Retail at Google.

End-of-Year Holiday Ad Campaigns Yule Love!

It’s the most wonderful time of the year! (And profitable!) Seasonal holiday marketing is the perfect opportunity to get creative, spread cheer, and boost your bottom line. Learn the social media and ad strategies that’ll get you on the Nice List and sleigh your Q4!

Presenters: Lori Glenn & Diana Gibson

PRESENTERS: Edmunds experts Jessica Caldwell, Executive Director of Insights, and Ian Isch, Senior Director of Sales Development

Q4 Strong! End-of-Year Trends & Tips from Edmunds

The automotive industry is in the middle of a roaring comeback despite the ongoing difficulties presented by COVID-19. As we enter the final stretch of a wildly unprecedented and challenging year.

Edmunds experts Jessica Caldwell, Executive Director of Insights, and Ian Isch, Senior Director of Sales Development, will outline some of the biggest market trends you can expect to see in the fourth quarter…and spill all their industry insider tips so you can finish 2020 strong. Don’t miss this must-see free webinar!

PRESENTERS: Edmunds experts Jessica Caldwell, Executive Director of Insights, and Ian Isch, Senior Director of Sales Development

You Down with OTT?

OTT is the most powerful form of video advertising available on the market today. Newspaper ads are dead. Broadcast TV is on life support. And with so many people cutting ties with cable TV, how can you get in front of consumers? The answer is Amazon Network Streaming Ads (OTT).

The advertising technology includes unparalleled branding with video ads that dynamically showcase your inventory and specials, targeting through Amazon, and visibility on every streaming service during top-rated shows and live sporting events which will give you the best marketing ROI on the planet. Join our free webinar and get down with OTT!

PRESENTERS: LORI GLENN & STEVEN SARDELLI

Stop Marketing Your Business!!!

Don’t spend another penny on marketing until you watch this webinar! Your targeting might be spot on, the creative might be award-winning, but the leads are missing and/or not converting. We’ll share the actionable strategies that help our clients get better ROI while INSURING their marketing dollars!

Join our free, fast-paced webinar to learn the top reasons your marketing dollars aren’t working, and receive your No Cost Marketing Budget Audit!

Presenters: Dan Vonderheide & George Converse

Move More Metal…with Virtual Retailing

Dealerships have to offer more online and virtual options to sell cars in 2020. However, it’s the online shopper experience and new in-store processes that will close deals! Learn the Virtual Retailing secret sauce that will help you sell cars in record time and earn 5 star reviews.

YouTube Livestream: Google Shares Top Tips for Search & YouTube

New Google & YouTube Strategies for Dealerships During COVID-19 – – Straight from Google.

Lissette Gole, Head of Industry for Automotive Retail at Google, will share new ways dealers should be using Google and YouTube to sell better to consumers shopping from home and in-person.

Plus, find out how recent consumer behavior and trends can guide your strategy. This is one webinar you can’t afford to miss!

Join our free webinar to get top tips and new strategies for Google and YouTube you can implement immediately!

Facebook Live: Mark Wahlberg and Car Dealerships

Why would actor Mark Wahlberg buy more dealerships during #COVID19? We’re asking his business partner, Jay Feldman, that very question along with many others. Find out why international superstar Mark Wahlberg is getting more involved in the auto industry, why he’s expanding now, and how the dealerships have adapted during the pandemic. Join the next #DASLive to hear his thoughts on the #automotiveindustry and what #dealers need to do to get through 2020.

10 Ways to Improve Your Online Presence

5-star reviews or online arguments. What do consumers find when they research your business online? Join our webinar to learn the top 10 ways to turn your online presence on Google, Facebook, and Yelp into lead generators.

10 Cars Sold. 1 Text. 24 Hours. Learn How!

Sign up for this webinar to learn how we used our own text messaging software (Power Text) to help 1 client sell 10 cars in 24 HOURS! Plus, see how dealers use video, targeted ads, and more to get similar results on a regular basis. Sell MORE with LESS effort TODAY!

10 Ways to Over Deliver & Drive Revenue After COVID-19

COVID-19 has swiftly changed everything, including the way people communicate, shop and buy. That evolution is going to continue after the lockdowns are lifted. Those businesses that don’t have the right tools, strategies and processes in place may find themselves unprepared for a post-pandemic world.

Will your business be ready? Join our free webinar to get top tips and new strategies that will have you ready to reopen safely.

Microsoft Shares New Search & Advertising Strategies for Businesses

Businesses have been dealing with many challenges during COVID-19 including how to market and advertise amid a pandemic. Microsoft’s Search and Advertising Expert, Christi Olson, is joining us to share the new Digital Marketer’s Guide to Advertising! This presentation will cover:

Steps for rebound and recovery advertising
New features in Microsoft Advertising including industry specific formats that are still being tested
SEO and the new webmaster tools
And what search marketers should be looking at in the new platform.

It’s certainly not business as usual. Learn how to get the most ROI from your ad dollars in this must-see presentation.

PRESENTER: CHRISTI OLSON, Head of Evangelism for Search at Microsoft with over a decade of experience in Digital Marketing leading both in-house and agency teams across the retail, travel, automotive and consumer electronics industries. Christi serves on the Advisory Boards for the Paid Search Association, the Internet Marketing Association, and the University of Idaho School of Business. Christi has been recognized as one of the top 25 most Influential Paid Search experts annually since 2014 by PPCHero and additionally is a recognized global speaker on Digital Marketing Strategy, Search, and Cognitive AI. She is a published authored in the Applied Marketing Analytics Journal and regularly contributes to Forbes, AdAge, Marketing Profs, Search Engine Land and Search Engine Journal.

New Google & YouTube Strategies for Dealerships During COVID-19 - - Straight from Google

Lissette Gole, Head of Industry for Automotive Retail at Google, is sharing new ways dealers should be using Google and YouTube to sell better to consumers shopping from home and in-person. Plus, find out how recent consumer behavior and trends can guide your strategy.

Dealerships that find ways to let car buyers and service customers do more online are having success and improving customer satisfaction. Join our free webinar to get top tips and new strategies for Google and YouTube you can implement immediately!

It's Easy as 1, 2, 3 for Dealers to Sell & Service Safely

COVID-19 has changed the way people communicate, shop and buy. That evolution is going to continue after the lockdowns are lifted. Dealerships that don’t have the right tools, strategies and processes in place may find themselves unprepared. Will your dealership be ready for a post-pandemic world?

Don’t worry. Digital Air Strike has you covered!

We’ll share the three things dealers need to do today to provide the safe customer experience that will help your dealership sell and service more. Plus learn how GM Dealers can get Digital Air Strike’s award-winning AI-powered chat and bulk texting technology FREE for 30 days!

The Search & Social Strategies You Need During & After COVID-19

COVID-19 has all of us being less social but more active on social media. Now’s the time to capitalize on the increased online audience and use social media to communicate that your business is open and safe.

Join our free webinar to learn why there’s never been a better time to post and promote yourself on social media – plus actionable tips to optimize your Google My Business page to generate leads and more web traffic. We’re also sharing tips and strategies to ensure your business survives and thrives now and after lockdowns are lifted.

TEXTING STRATEGIES TO USE DURING COVID-19

Over 90% of consumers prefer some form of messaging to phone calls or emails and 95% of text messages are read within 3 minutes. Is your marketing plan meeting the preferences of your consumers?

A comprehensive texting strategy will keep you top of mind and help you deliver your most important updates quickly and effectively. Join our free webinar to learn how to improve customer engagement and satisfaction while also capturing new leads.

More Great Tips from Dealers Across the US During COVID-19

The first one was so awesome…we’re doing it again!

We’re sharing MORE new ideas that dealerships across North America are using to reach their customers, sell, and service during the pandemic that will likely work for your store too! Learn about innovative solutions and successful strategies that dealerships are using now and the results they’re getting. You won’t believe what one dealership tried for the first time that helped him sell a car within 24 hours! We’ll show you how texting, social media, video, and more are making a difference for dealerships. We’ll also be sharing heartwarming stories and sweet victories from the auto industry’s front lines that will make you proud to be in the most resilient and big-hearted industry in America.

Don’t miss this feel-good webinar filled with actionable strategies!

Futureproof Your Dealership for AFTER COVID-19

COVID-19 isn’t going to last forever and once we are past it, you can bet that the way people shop, buy, and service cars will have evolved in a big way. Will your dealership be ready? Digital Air Strike’s co-founder and CEO, Alexi Venneri, will explain the cutting-edge practices and invaluable tools that every dealership needs to have in place today to be ready for the inevitable. From virtual retailing tools that allow consumers to research, shop, finance, schedule and buy online to the in-store processes and services that will provide the customer experience everyone will want. Join this fast-paced webinar for actionable strategies dealers can implement right now to ensure their business is ready to hit the ground running after the pandemic.

Quick Wins from Dealerships During COVID-19

Dealerships around the country are finding new ways to sell and service, streamlining their processes, and using new technology during COVID-19. We’re sharing some good news from dealers, their new strategies, and the results they’re getting. They’ll work for your store too!

You won’t believe the dealership that hesitantly tried one solution at the end of the day, and before he opened the store the next morning, had already sold two cars from it.

We’ll show you all the ways technology is making a huge difference for dealerships during the lockdown. Real Dealers. Real Results! Don’t miss out!

Proven Fixed Ops Strategies During COVID-19

Service lanes across the country remain open during the pandemic. To keep your service drive busy, messaging right now is of critical importance, both what you say and how it’s delivered.

Join our free webinar and learn the proven Fixed Ops strategies that will make all the difference right now, and even after COVID-19.

Larry Hourcle, Head of Service Training at NADA Dealer Academy and Erica Sietsma, COO at Digital Air Strike, will discuss everything from Google My Business listings and paid advertising to service schedulers, video and texting strategies that will give a much needed boost to your Fixed Operations and keep your service bays full.

Top Tips for Dealerships to Provide a 5-Star Customer Experience During COVID-19

The way people shop has shifted rapidly in these last few weeks with consumers needing to do most, if not all, of their transactions from home. That’s required a quick shift for many dealerships to find new ways to communicate with customers virtually.

Adding video, automation, social media and AI helps dealers deliver their message: they’re open (even if just for service), they’re safe, and they deliver.

Watch our free webinar to learn how Virtual Retailing is helping dealers continue to build their pipeline, operate, sell and service during the pandemic.

Proven Fixed Ops Strategies during Covid-19

Service lanes across the country remain open during the pandemic. To keep your service drive busy, messaging right now is of critical importance, both what you say and how it’s delivered.

Join our free webinar and learn the proven Fixed Ops strategies that will make all the difference right now, and even after COVID-19.

How to Optimize Your Google My Business Page During COVID-19

Things have certainly changed and if your listing on the first page of Google search results (your Google My Business profile) hasn’t been updated or optimized, you’re missing a huge opportunity at crucial FREE digital messaging. A well-optimized Google My Business listing is critical to online visibility and showing up in local search results. According to Google, businesses with complete and accurate GMB listings get 7x more clicks and are 50% more likely to lead to a purchase. It’s also a great way to share your COVID-19 response plan, share videos, highlight specials, promote your community involvement and so much more.

If you want to learn the GMB Optimization strategy you should be implementing right now, then you can’t afford to miss this webinar.

Great Tips From Dealerships Across the Country During COVID-19

We’re sharing new ideas that dealerships across the U.S. are using to reach their customers, sell, and service during the pandemic that will likely work for your store too! Learn about innovative solutions and successful strategies that dealerships are using now and the results they’re getting. You won’t believe the dealership offer on social media that got close to 300 comments! We’ll show you how texting, social media, video, and more are making a difference for dealerships. We’ll also be sharing heartwarming stories and sweet victories from the auto industry’s front lines that will make you proud to be in the most resilient and big-hearted industry in America.

Video Best Practices & Tips That Will Help You Sell More

Over 75% of shoppers say videos have influenced their shopping habits or purchases, yet less than a quarter of businesses currently use video in their marketing, lead response, or customer communication. Video is HUGE and can be a game changer for companies that embrace it – especially right now! With social distancing keeping customers at home, video is the best way to deliver your message and build trust.

Learn all the best practices that will make your videos stand out including lighting, audio, editing, using a green screen, and most importantly: getting comfortable in front of the camera.

Help to Keep Your Dealership Open During COVID-19

Shelter in place doesn’t mean your dealership should close completely. The newly-passed CARES Act includes financial help for dealerships and their employees, and new technology and services provide opportunities for dealerships to engage with car buyers and service customers who are still doing their research online.

Watch our free webinar to get new details of the SBA loans for dealerships, strategies and technology to keep your staff working from home, why furloughing employees might be better than laying them off, and more.

The Customer Journey from the Comfort of Your Couch

So, things have changed. And the way car buyers and service customers shop has changed too. The real question is…Has your dealership evolved? Learn how virtual retailing allows consumers to conduct almost, if not all, of their dealership research, shopping and transactions online. We’ll explore the entire Path to Purchase (19 of the 24 are digital!) and point out all of the tips and tools that you can use to interact with shoppers at every step of their online buying journey.

If you want to learn how to easily stay in front of car buyers and service customers with virtual retailing…and how it can impact your bottom line…then you can’t afford to miss this webinar!

What You Should Be Doing on Search & Social Media While Social Distancing

COVID-19 has all of us being less social but more active on social media. Now’s your time to capitalize on the increased audience and use social media to communicate what your dealership is doing to #flattenthecurve while also staying top-of-mind.

Watch our free webinar to learn why there’s never been a better time to post and promote yourself on social media – plus actionable tips to get started today!

10 Ways to Use Video at Your Dealership

From vehicle walk-arounds to service order explanations, use video to communicate with customers while they’re researching, shopping and buying from home.

Watch our free webinar to get top tips and see real examples of how dealers are using video to sell and service while also practicing social distancing.

Start Video Retailing Today: Survive & Thrive During the Covid-19 Pandemic

Digital Air Strike is here to help dealers through these unpredictable times and increased health concerns with its Video Retailing Program with White Glove Service.

Digital Air Strike’s co-founder and CEO, Alexi Venneri, will explain how Video Retailing will allow consumers to do more of their research, shopping and transactions with dealerships online, plus exclusive White Glove services that support a customer’s desire for social distancing. DAS will help dealers handle more steps of prospect conversion, and even the full sales process, utilizing video. Dealers using this new strategy will help their communities by limiting continued possible exposure while still supporting local economies.

Use Video to Sell & Stop Leaving Money on the Table

Did you know that 72% of consumers prefer to learn about a product or service through video?

Adding video to your marketing increases customer engagement, highlights your Why Buys and turns them into Will Buys, and so much more!

Find out how you can easily leverage this channel for your dealership and get 9x more responses from customers and get top tips and new ways to use video to help you SELL MORE.

Hear What 7,000 Customers Think About Your Dealership!

Digital Air Strike just released the highly anticipated 8th Annual Automotive Digital Retailing Consumer Trends Study.

More than 7,000 car buyers and service customers took part in this extensive research that includes 100+ data points about how consumers choose a dealership, which review sites helped the most, the importance of Google and Facebook, how they feel about chat and ads on social, and so much more.

If you want to learn what 7,000 car buyers and service customers had to say…and how it impacts your bottom line…then you can’t afford to miss this webinar!

Tips Straight from Google About Its New Automotive Dealer Guidebook 2.0!

In this jaw-dropping webinar, Kelly McNearney, Senior Automotive Retail Strategist from Google, will discuss this highly-anticipated Google release. Google Dealer Guidebook 2.0 is an evolution of Google’s instruction manual for dealers and will show you exactly how to drive more profit from Google. This session will go through the guidebook in detail and explain best practices for dealers in Search, Video and Display Advertising. Most importantly, it will show you how to prove you’re getting the most bang for your Google buck.

Creating a Better Dealership Experience for All

The one thing all car buyers and service customers have in common is that they hate waiting. Much of that wait comes during the uncomfortable-time-for-most of negotiating pricing and finding out what interest rate they qualify for. So how can dealerships make the buying experience better for all customers – not just those with perfect credit?

Find out how dealerships are doing just that by creating buying centers, using credit reading software that understands not all 620s are created equal, and ultimately cutting deal times to just minutes.

10 Easy Ways to Use Video to Promote Your Dealership

72% of consumers prefer learning about a product or service through video, so adding video to your social sites, customer communication, even your Google search results is an easy way to better engage consumers and convert them into customers.

20 Online Resolutions to Sell More in 2020

From supercharging your Google listing with FREE features to using video more effectively, we have 20 things you need to be doing online to sell more in 2020.

Check out our free webinar to learn top tips and new strategies to make 2020 your most profitable year yet!

How to Improve Your Follow-Up Today

If your dealership is like most, your follow-up is either flawed, on auto-pilot, or completely non-existent. However, top dealers who pay attention to past prospects, use cutting-edge technology, and new processes to re-engage those old opportunities sell to almost 12% of their cold leads! You can too!

From including video to automating your process, get our top tips and see the new technologies that will help your dealership follow up the right way, increase your closing ratio, and boost your bottom line.

Important Information About Your General Motors Website!

Live from the GM Dealer Digital Summit in Buffalo NY and hear straight from Dealer Inspire, DealerOn, and Dealer.com about the platform options they are offering in General Motors’ NEW Dealer Website Choice program … and what it means for your dealership.

You’ll also learn about new technology and get top tips for responding to website leads better and faster, 24/7. Reserve your spot and join from a computer anywhere!

General Motors Shares Important Information About Your Website

Live from the GM Dealer Digital Summit in Rutherford, New Jersey, hear straight from General Motors about its NEW Dealer Website Choice program and what it means to your dealership. We’ll also hear from CDK about their platform options.

You’ll also learn about new technology and get top tips for responding to website leads better and faster, 24/7. Reserve your spot and join from a computer anywhere!

End-of-Year Solutions to Close 2019 with a Bang!

The last quarter of the year can be the toughest but also the most profitable months for any dealership IF you play your cards right. This free 1-hour webinar will cover the digital marketing, social media and consumer engagement strategies that can make a huge difference to your bottom line. There’s no time to wait! From new year models to end-of-year closeout sales and the holi-daze, learn the proven end-of-year solutions that you can start using immediately to help you close 2019 with a bang!

You’re On the Clock. Top Tips for Responding Better & Faster.

50% of sales and service customers say the speed at which a dealership responded to their inquiry impacted their decision to purchase with them over others. So why are you leaving your responses to chance?

4 Strategies to Help Your Clients Navigate the Digital Maze

Did you know 87% of US consumers begin their shopping journey online? With the digital era moving at lightning pace, it’s imperative that agencies keep up and evolve to match consumer behaviors. Take a deep dive into four short-term objectives that can trigger long-term brand building and hear tangible tips from experts that can help your clients sell more!

Three Top Dealers Share Their Proven Digital Retailing Strategies

Hear three successful automotive veterans as they discuss proven digital retailing strategies. Attendees of this fascinating presentation will also learn:

The digital retailing strategies you should be using and the pitfalls you need to avoid
The adoption and process problems these dealers solved with real-world examples from their stores
How they built new technology when they couldn’t find tools to help them successfully sell online

Reputation “A” Game – How to Get 5-Stars & New Leads

Nearly 50% of all consumers are choosing businesses and brands based on online search and reviews. Star-ratings, review responses, and many other factors play a huge role in consumer decision-making. Is your business on its reputation A-Game?

Customers Want to Text – Top Tips to Communicate Better

89% of consumers prefer messaging to phone calls or email. You could be missing leads and losing money by not allowing customers to communicate the way they prefer.

From print ads to your Google listing, get top tips for making your business easier to reach. Learn how adding A.I. manages communication from all channels, 24/7.

How to Attract Female Buyers and Sell More Cars

We’re cracking the code on car shopping behavior by gender. How do men and women approach the car shopping journey differently? Amie Lindaas of Cars.com and Erica Sietsma of Digital Air Strike are teaming up to cover this eye-opening topic.

Top Dealer Reveals How to Cut Deal Times & Increase Sales

Steve Lace from Royal Automotive Group showcases the innovative Digital Retailing solutions that have helped his dealerships become pioneers in the space and the lessons learned along the way. Hear straight talk on technology, processes and people that cleared up the bottlenecks his dealerships faced and how and why he chose to implement buying centers that served prime and subprime buyers better and cut deal times from 2 hours to just 25 minutes.

Advertising 101: How to Increase Brand Awareness & Sell More

Americans are exposed to 4,000 to 10,000 ads per day. In a competitive market, an advertising strategy is crucial to your dealership’s success. Build awareness and win new business by combining highly-targeted advertising campaigns with mobile ads at major sporting events and concerts, and insure your ad spend with an online reputation that sells more.

Two Automotive Superstars Share Their Secrets for Better Consumer Engagement

Unlock key consumer engagement strategies by hearing from two superstar dealers that exceed their goals every month. They have been there and done that and are now ready to share their insights on what works and what doesn’t.

Register for our free webinar to see ad solutions that are immune to accidental clicks, master new ways to reach in-market buyers, discover how A.I. can become your all-star employee and learn tricks of the trade to make your life easier and help you sell more.

Don’t miss this opportunity to hear how you can get more 5-star reviews, reach your ideal shoppers, engage with consumers better on all channels, build customer loyalty, and much more!

Keeping the Physical Store Relevant in a Digital World

Buying a car is a sensory affair. No matter how technologically advanced we get, customers will still want to see, feel, touch, and smell their new vehicle, but they also want to do as much of the transaction as possible online. Top dealers will share strategies and campaigns they are using, including new online tools, to reduce or improve the time consumers spend in the dealership. Hear how they are influencing the customer experience and giving their stores a real competitive advantage.

Top Tips for Better Lead Response and 24/7 Sales

Almost half of all car buyers recently surveyed say the speed at which a dealer responds to their inquiries impacts whether they do business with that dealer or someone else. Today’s consumers expect responses quickly, 24/7, and most dealers don’t have the staff to meet those demands. That’s where automation and AI come in to engage consumers, respond to leads, and ultimately help dealers sell and service more vehicles.

4 Strategies that Sell on Facebook, Instagram & Messenger

Did you know 77% of sales customers are using Facebook and the average Facebook user checks the social media site eight times per day. Hear directly from Facebook’s Gabrielle Garrison about key strategies dealerships can use to leverage Facebook, Instagram and Messenger to sell more.

You’ll also find out how to segment your dealership’s marketing into four strategies to capture car buyers at every stage of their shopping journey while also measuring your results.

10 Social Media Mistakes You’re Probably Making Right Now

Is your dealership going unnoticed on social media? If so, you’re missing a huge opportunity to reach new car buyers and service customers. Joshua Moyer, Social Media Manager for Modern Automotive Group shows how his dealerships’ social media strategies sell more. He’ll also show you 10 mistakes your dealership is probably making on social media that are impacting whether customers choose you or the competition!

Top Dealer Reveals 10 Tips for BDC & Internet Success

Automotive industry expert, Jason Cohen, BDC Director at Lithia Auto Group reveals top tips that sell.
From hiring and training, to lead response tactics, follow up and text messaging his customers – Cohen will reveal key strategies that work for his dealerships.

AI Technology Trends: What You Need to Know to Keep Up with Today’s Customers

64% of consumers prefer to use chatbots because of their ability to provide immediate answers and 24/7 service. Artificial intelligence makes chatbots smarter and allows consumers to move further down the sales funnel online and via text message.

Your Star Ratings Drive Revenue: Top Tips for Increasing Both

Your star ratings appear in search results – meaning consumers don’t have to look any further than the first page of Google to decide whether they want to do business with you. Raising your star ratings is just the first step to increasing revenue.