DAS Acquires TMPi, Libra Systems - Digital Air Strike

DAS Acquires TMPi, Libra Systems

DAS Acquires TMPi, Libra Systems

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Digital Air Strike announced it has acquired the assets of ad tech lead-generation provider Target Media Partners Interactive and Libra Systems, an auto retailer leasing and financing software firm. Executives said the acquisitions represent the largest expansion in Digital Air Strike’s history as well as a large leap forward to round out its consumer engagement and digital retailing platform.

The integration of TMPi’s capabilities into Digital Air Strike’s lead-generation platform will bring “powerful” advertising solutions, including display advertising as a Google Premier Partner, location-based geo-targeted advertising, and VDP Power Listings.

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