Digital Air Strike rebrands to DAS Technology at NADA Show in Dallas - Digital Air Strike

Digital Air Strike rebrands to DAS Technology at NADA Show in Dallas

Digital Air Strike rebrands to DAS Technology at NADA Show in Dallas

February 8, 2023
Canadian auto dealer

At the NADA Show in Dallas, Digital Air Strike, the distinctive automotive Customer Data and Experience Platform (CDXP) company, showed off their rebrand into DAS Technology. The new name reflects the company’s expanded CDXP technology solutions and unique capabilities across four divisions: Digital Air Strike,, LotVantage, and now AUTOVATE.

“DAS Technology represents our 12-plus year evolution and celebrates how we improve the customer journey for over 7,800 retailers and their customers across 30 technology touchpoints, including integration with 189 data partners,” said Alexi Venneri, co-founder and CEO of DAS Technology.

“With the acquisition of AUTOVATE, we will continue to track industry trends and expand our CDXP offerings to deliver exceptional consumer experiences that lessen the friction between customers and dealers, OEMs, lenders, and F&I providers.”

Cliff Banks is the President and founder of The Banks Report and AUTOVATE. “I started AUTOVATE to bring together the top industry executives focused on automotive technology trends while helping dealers and OEMs navigate the future,” he said. “I have always been impressed with how innovative and forward-thinking Digital Air Strike has been. We partnered to bring AUTOVATE to Scottsdale last month, and it was the largest and most successful conference in our history.”

Digital Air Strike provides patented CDXP technology used by over 7,800 retailers to attract, convert, and retain more customers. Since being founded in 2010, it has continued to build out its data integration partners to 189, including Amazon, Google, and many top OEMs, plus 35 CRM and dealer software systems.

Also at the NADA Show, DAS Technology unveiled new technology underpinned by the company’s expanded Customer Data and Experience Platform (CDXP) solutions. This includes New Vehicle Factory Pre-Order Communications solution; new Google communication integration capabilities and expanded inventory merchandising capabilities, including TikTok. DAS Technology currently works with 189 data integration partners, up from 172 just six months ago.

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