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Pride Chevrolet of Lynn was able to close the loop on a Facebook campaign and prove that its digital outreach was moving metal. Here’s how it did so.
The suburban Boston dealership used targeted ads on the social network to piggyback on Chevrolet’s national “Chevy Truck Month” promotion to sell five vehicles for a return on investment of 1,539 percent.
Instead of relying on Chevy’s campaign to drive traffic, Pride Chevrolet of Lynn adopted the messaging in its Facebook ads to let consumers know that they can take advantage of the promotion at the store.
