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Real estate agents know the fierce competitive landscape they face in today’s market. In order to be successful and separate yourself, it is important to remember that as an agent, you are your own personal brand and your reputation reflects heavily upon the success of that brand. Consumers are increasingly relying on social media, including online review sites, to select the company/people they want to do business with. A social following and positive online reputation can make or break relationships with potential new clients.
