In Search of Successful Multiscreen Marketing Chemistry - Digital Air Strike

In Search of Successful Multiscreen Marketing Chemistry

In Search of Successful Multiscreen Marketing Chemistry

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This rising use of innovative social media tools designed to help brands engage with consumers in new ways provided the perfect backdrop for the “Digital Alchemy: Weaving Screens Into Video Gold” panel held at the TV Innovation Summit. I moderated the session, which included a discussion on how creative communication, marketing, brand partnerships and relationship building are key to driving viewership. On the panel were executives from Canoe, Digital Air Strike™, and Davis Communications Group.

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