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Cars.com wants to tell dealers’ story
Cars.com says dealerships are full of great salespeople who add value to the in-store experience.
The third-party shopping site’s planned purchase of review site DealerRater will help dealerships spread the word about strong employees to a wider spectrum of potential customers, says Cars.com CEO Alex Vetter.
“I think this is a critical time because there are several new online-only players that are entering into the space, and they’re trying to cut dealers out of the equation,” Vetter told Automotive News.
