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In this age of intense competition, dealers need to get back to the basics of responding better to leads to increase sales—and as of now, there’s a lot of room for improvement.
Digital Air Strike™ recently conducted a Mystery Shop Study of more than 1,500 dealerships to gauge their response habits on leads from their website and social networks, and the results were less than stellar.
From the data, Digital Air Strike identified the top eight best practices that top dealerships are leveraging to convert leads into sales.