By Alexi Venneri, Contributing writer, Phoenix Business Journal
July 20, 2019
Location advertising is exactly what you think it is – targeting people based on their geographic location.
While the term itself is relatively straight forward, there are a few things Phoenix marketers should be aware of when it comes to effective location advertising. With technology being advanced enough to reach anyone at any location, this is your cue to move some marketing dollars out of traditional media and into digital. Mobile ad spending is at a record high—and that’s because it works.
Ultimately, advertising comes down to wanting the most ROI for as few dollars as possible, and location advertising is an easy and cost-effective solution. This type of advertising works great for both display and digital video formats, and by having a basic grasp on how to take advantage of location advertising for your business, you should start to see results sooner rather than later. As all marketers know, there’s nothing better than getting more than what you paid for.