Annual Automotive Customer Trends Study – Digital Air Strike
Download the 2020 Automotive Digital Retailing Consumer Trends Study

In it’s 10th Annual Automotive Customer Experience Trends Study, DAS Technology researched the use of website chat, lead follow-up, dealership and service experiences, online reviews, and the influence of technology and AI on consumer decisions throughout the vehicle shopping, purchasing, and ownership lifecycle.

  • 7,000 verified vehicle buyers and service customers surveyed.
  • Survey was conducted second half of 2023 through January 2024.
  • Men and women ages 18 to 75 were invited to participate.
  • Representative of all vehicle makes and models, both foreign and domestic, including new and pre-owned.
  • Responses represented from around the United States.
  • Includes responses from all lead sources (online and in-person).

The industry’s largest and longest running study of its kind reveals actionable results.

Digital Air Strike™ has done a great job managing our review sites, social media pages and auto-responses to leads through our CRM. They offer the total package and make it easier for us to focus on providing our customers the in-store and online experience they are seeking.
– Morgan Lee, Bryan Chevrolet, Internet & Marketing Director