In Search of Successful Multiscreen Marketing Chemistry

In Search of Successful Multiscreen Marketing Chemistry

This rising use of innovative social media tools designed to help brands engage with consumers in new ways provided the perfect backdrop for the “Digital Alchemy: Weaving Screens Into Video Gold” panel held at the TV Innovation Summit. I moderated the session, which included a discussion on how creative communication, marketing, brand partnerships and relationship building are key to driving viewership. On the panel were executives from Canoe, Digital Air Strike™, and Davis Communications Group.

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