DIGITAL MARKETING MADE EASY!
Drive more local mattress shoppers through 100% co-op reimbursable digital marketing programs designed to grow your Serta business.
Serta® Black Friday SalePromotions
Serta® iSeries® NXG™
Save up to $700 on Serta® iSeries® NXG™ mattress +
adjustable base sets.
Purchase select Serta® iSeries NXG™ mattresses between November 3, 2026– December 1, 2026, and receive up to $400 in mattress savings. Plus save up to $300 on a qualified baselogic™ adjustable base. Savings offers on the mattresses will vary by model. The maximum $700 savings applies to any size eligible mattresses with any size baselogic™ Platinum adjustable base. These offers may not be applied to previous purchases, cannot be combined with other offers and are only available at participating retailers in the 50 United States and District of Columbia while supplies last. Product availability, pricing and offer dates may vary by retail location. Void where prohibited by law. © 2026 Serta, Inc. All rights reserved. See serta.com for full details.
Disclaimer: The iSeries® NXG™ product line does not accrue co-op funds. However, co-op funds earned under the Serta brand may be utilized toward approved advertising and marketing activities for iSeries® NXG™ products.
Serta® Perfect Sleeper X™
Save up to $800 on Serta® Perfect Sleeper X™ mattress + adjustable base sets.
Purchase select Serta® Perfect Sleeper X™ mattresses between November 3, 2026– December 1, 2026, and receive up to $500 in mattress savings. Plus save up to $300 on a qualified baselogic™ adjustable base. Savings offers on the mattresses will vary by model and size. The maximum $800 savings applies to a King size eligible mattress with any size baselogic™ Platinum adjustable base. These offers may not be applied to previous purchases, cannot be combined with other offers and are only available at participating retailers in the 50 United States and District of Columbia while supplies last. Product availability, pricing and offer dates may vary by retail location. Void where prohibited by law. © 2026 Serta, Inc. All rights reserved. See serta.com for full details.
100% CO-OP REIMBURSABLE!
Drive foot traffic through high performance digital channels.
Pay with credit card, co-op or both.
CORE PACKAGE
Get your store in front of in-market local shoppers as they search, and stay in front of them as they consider.
Features:
– Search Engine Marketing (PPC)
– Social Media Advertising
– Social Media Retargeting
– Display Advertising
Packages Starting at $1,600
CORE PACKAGE PLUS
Take advantage of the full duration of national promotions to maximize sales.
Features:
– Search Engine Marketing (PPC)
– Social Media Advertising
– Social Media Retargeting
– Display Advertising
Packages Starting at $2,500
VIDEO
Connect with more local customers through online and smart TV ads featuring your store.
Features:
– Online and Streaming Ads
– Free localization to your store
Packages Starting at $1,725
ADDITIONAL PACKAGE ADD-ONS
EMAIL MARKETING
Send customized, targeted email campaigns to NEW customers to get them engaged and driving traffic to your store.
(25,000 emails)
Features:
– Dealer Specific Creative
– Distribution
– Dynamic Click-based Tracking
Packages Starting at $1,250
DIRECT MAIL
Use your mailing list or ours (price is the same) and drive in-store traffic with custom mailers featuring your store, your logo and contact info. (min. 1,000 pcs.)
Features:
– Retailer-Specific Creative
– Printing
– Mailing
Packages Starting at $750
More Clicks, More Traffic, More Sales
- Search engine advertising captures active shoppers at the right time – bringing them to your store when they are ready to buy.
- Facebook and Instagram advertising and retargeting catches shoppers early in the consideration phase AND reminds them to come back to you while they’re still thinking about it.
- It’s all easy and it’s all local!
Competitive Video Ads!
- Over-The-Top (OTT) video advertising puts your store on the biggest screen in the home.
- Online video streaming ads keep you top of mind no matter where shoppers are watching.
- We localize ads to your store for free!
Inboxes and Mailboxes, Meet Mattress Sales
Convert brand-new shoppers into customers with targeted emails and compelling mailers that drive conversion!
- More than just impressions and clicks
- 24/7 access to analytics dashboard
- Account review calls
- Dedicated account manager
Contact us at (877) 380-0512 for more information or questions about signing up for multiple packages.
2026 Promotion Calendar
Sign Up Deadline
Black Friday
New Year Sale
Core Campaign Dates
Black Friday
New Year Sale
Core Plus Campaign Dates
Black Friday
New Year Sale
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