Sink or Swim: Social Media Makes Second Impressions Difficult

Sink or Swim: Social media makes second impressions difficult

Sink or Swim: Social media makes second impressions difficult

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Jul 10, 2015, 3:00am MST
Brandon Brown
Phoenix Business Journal

Most first impressions are made online these days.

When that online image takes a hit — as it did for Ryan Naylor after he appeared on “Shark Tank” — it can be a daunting experience, potentially affecting future jobs and business opportunities.

“Social media is completely changing the landscape of employment,” Naylor said. “You have to be comfortable being able to address previous issues that people will find about you. Have your story ready for explaining.”

After Naylor appeared on the TV show and received an enormous amount of negative backlash, it could have been easy for him to shy away from the Internet and social media. But he said it is important to maintain an online presence, and companies and individuals need to manage what can be seen about them online.

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