There a million pieces of the small business puzzle that have to continuously come together to ensure the growth and longevity of your business. From raising money, to building a website, to growing your customer base, social media is many times the last thing a small business owner will think about.
However, with the digital world continuously growing, it can end up costing you more to ignore it.
Unfortunately, having a presence on the top social sites (Facebook, Twitter, Google+, and Instagram) is no longer enough. Over the past couple of years, social sites have changed the deliverability of content posted by businesses, which requires advertising dollars to be included to really get your content seen by those who matter most to your business.
Now, this isn’t all bad news! Having the ability to customize your target audience can actually help improve your overall results. For example, previously when you posted to Facebook everyone that “liked” your page would see your content on their newsfeeds. Many of these people may not be interested in your offerings at that time. With targeted advertising you have the ability to decide who will see your content and in turn help you spend your ad dollars where you will get the most ROI.
Social advertising will not only help increase your website traffic and inbound leads (depending on your focus), but it will also help support your daily social media interactions. Remember social media is meant to be fun! Keep your daily posts, interactions, and engagements short and sweet, but always consistent!
Don’t know where to start? Contact us to set up a free demo of our managed services where we can help you strategize with our team of Digital Services experts. We will show the different types of advertising campaigns we offer with in-market targeting, customized graphics, daily spend monitoring, and different budget solutions – even for small businesses!