When a recent fire swept through the Sierra Nevada mountains, John L. Sullivan Chevrolet decided to give back to their local community, donating and delivering 7,500 bottles of Gatorade to firefighters.
Using social media, the dealership shared photos of their team loading the delivery truck, while spreading the word about the fire and inspiring others in the community to help. With some well-targeted ads, these posts on the dealership’s Facebook page gained an astounding 1,040 total post actions (including Likes, Shares, Comments, etc.) and over 13,000 people reached!
Edmunds.com eventually caught wind of the story, penning an article about the charity of owner, John Sullivan, as well as the power of social media. To end the article: “Edmunds says: A thoughtful gesture gets a lot of mileage for a community-minded dealership, thanks to social media.”
The post Social Media Helps Connect Charity-Minded Dealership to their Community, Gaining National Attention from Edmunds appeared first on Digital Air Strike™ | Automotive Social Media, Reputation Management and Internet Lead Response.