By Alexi Venneri, Contributing writer, Phoenix Business Journal
Aug. 30, 2019
While social media selling isn’t exactly a new concept, companies who master the art of selling through social platforms have a major advantage. According to LinkedIn Sales Solutions, companies that sell through social media attract 45% more leads and outsell their non-social competition as much as 78% of the time. The data speaks for itself — social selling is critical, and companies that don’t adopt social media as a sales tool risk being left behind by competitors.
You may be wondering how much social media can really help, especially if you’re a B2B company with a niche audience. It may be easy to dismiss social media selling if you’re not marketing to consumer-driven, younger audiences, but this is far from the truth. No matter who your audience is, you’ll most likely be able to find them on at least one social media channel. With 2.5 billion social media users worldwide, making excuses for neglecting social media in 2019 is like lighting dollar bills on fire. It just doesn’t make sense.
With social media being such an important marketing tool, businesses need to know the basics of social selling to drive meaningful results. The opportunities available to reach your desired customers are near limitless through social media, but there are some important basics to keep in mind: