Digital Air Strike’s Social Media Trends Study Highlights the Importance of Online Reviews

Digital Air Strike’s Social Media Trends Study Highlights the Importance of Online Reviews

Cars.com wants to tell dealers’ story

Cars.com says dealerships are full of great salespeople who add value to the in-store experience.

The third-party shopping site’s planned purchase of review site DealerRater will help dealerships spread the word about strong employees to a wider spectrum of potential customers, says Cars.com CEO Alex Vetter.

“I think this is a critical time because there are several new online-only players that are entering into the space, and they’re trying to cut dealers out of the equation,” Vetter told Automotive News.

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