Summer Social Strategy Guide – Part II

Summer Social Strategy Guide – Part II

Becoming a respected and noticed business on the web requires a great online reputation management strategy. This includes developing a presence with reviews, maximizing the potential of Yelp and understanding the rules of the game. We help thousands of businesses improve their online reputations and businesses that partner with us get 9x more positive reviews on top review sites!

The Power of Having Reviews on Top Sites

According to our Sixth Annual Social Media Trends Study, 79% of consumers said they used Google to research a business before buying.  Google now showcases reviews from around the web – so even if customers aren’t actively looking for reviews about your business – – they will still see them.

Searching for and seeing your business through the eyes of a new customer is a key online reputation management strategy. Search keywords that someone might use to find your business or organization and remember – a positive online reputation is insurance for any advertising dollars you’re spending. Monitor, improving and managing your social media and review sites can be a full time job – – which is why thousands of businesses trust us to do it for them.

Pay Attention to Yelp & Use Check-In Offers to Get More Reviews

Yelp – love them or hate them – they’re here to stay and their reviews are seen by millions of people. Apple even showcases Yelp ratings in its Maps app, so when Apple users are looking for directions to your business or organization they’ll also see your Yelp rating. Here’s another pro tip: use check-in offers to get your positive Yelp reviews to “stick”. Digital Air Strike offers enhanced Yelp profiles which block competitor ads from your page and highlight your business better.

Knowing the Reputation Rules

No business likes getting bad reviews but getting more positive reviews will “push” the negative ones down. But the positive ones need to be legitimate. In fact, it is illegal to offer freebies or any kind of currency for reviews. Another temptation may be to create fake customers to leave fake reviews or hiring a company that offers this service. Review sites like Yelp are too smart for such tactics and these practices will come back to hurt your business. Our award-winning Review Surge technology helps businesses generate 9x more positive reviews on top review sites.

Check Sites Regularly

Did you know your business can be duplicated by search engines? It is important to check sites regularly though searches online. We monitor and manage 325+ sites for our clients to improve SEO and can do the same for your business or organization. Get a free Intel Report from us to see how you look online and get pro tips for looking even better.

Ready to take your online reputation management benefits to the next level? Click here to get started with Digital Air Strike.

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