Ever try to tell someone something in 15 seconds? How about trying to advertise to someone in 15 seconds? Not an easy task. With digital video advertising quickly on the rise, Instagram is taking note and now allowing advertisers to share a 60-second video – – up from the previous 15-second time limit.
Now that you have the ability to share up to 60 seconds of video, you should use every second, right? Well, not necessarily as, according to a recent study, the average length of shared videos is 25 seconds*. With that in mind, a shorter video will usually help get higher view rates; but, now you also have greater flexibility to say what’s important – without having to fast-talk your way to the finish.
Interested in using video ads on Instagram? Talk to your client advocate today. Also, the next time you’re on Instagram, be sure to check us out and give us a follow @digitalairstrk!
*Sensor Tower, June 2016