The New Old Guard

The New Old Guard

March 2015, Auto Dealer Today – Feature
by Toni McQuilken

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Twenty years into the Digital Age, some dealers still refuse to acknowledge the shift toward and profit potential of properly converted Internet leads.
Even just a few years ago, if you attended any industry event, there would inevitably be a discussion at some point about the “old guard” among car dealers who were refusing to accept a rapidly changing landscape of lead generation and management.

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