Technology is changing how we interact with each other and how businesses reach their customers. It can be a challenge keeping up with the best strategies and tools to target audiences and increase ROI, so I always keep my ear to the ground to listen for what innovations are shaping the future.
One of the biggest trends in digital marketing today is artificial intelligence (AI). Consumers are online 24/7, and most companies don’t have enough resources to interact with their audiences and leads—especially when online prospects expect information immediately at any time of day or night. With high expectations of business response times and limited resources, I’ve found the best solution is AI-powered intelligent messaging.
AI-powered intelligent messaging acts as an automated lead response platform. It can respond to online users in seconds, giving them immediate information they crave. Customers can interact with the automated service to receive answers to their pertinent questions and move along the sales funnel. The level of sophistication available in some of today’s top intelligent messaging platforms can solve 80 percent of customer queries, according to an Accenture study. Our technology, Response Path, engages online, on Messenger, and via text message and allows consumers to interact with a live person as well.