DAS dominates third year with record six category wins, encompassing Data Mining, Lead Generation, Digital Marketing, and Reputation Management
Scottsdale, AZ (August 22, 2023) – DAS Technology is excited to announce that Digital Air Strike, the largest automotive Consumer Data and Experience Platform™ (CDXP) technology company, was recognized for the third consecutive year by thousands of auto dealerships as their partner of choice. Dealers selected Digital Air Strike as their favorite partner in six categories in the 18th annual Dealers’ Choice Awards program. Digital Air Strike, the consumer engagement division of DAS Technology, was recognized by dealerships among the top award winners for the third consecutive year.
For the 2023 awards program, dealers chose DAS as their top choice in Reputation Management, Used Vehicle Leads, and Virtual BDC (Business Development Center). DAS was also selected as a Digital Marketing, New Vehicle Leads, and Data Mining leader. Digital Air Strike has won 36 Dealers’ Choice Awards since 2013, an annual awards program organized by Bobit Business Media, the publishers of Auto Dealer Today and F&I and Showroom.
“We value these awards tremendously as dealers nationwide chose our solutions as giving them the highest ROI out of all automotive vendors,” said Alexi Venneri, the co-founder and CEO of Digital Air Strike, a division of DAS Technology. “We are very honored to be presented with 36 Dealers’ Choice Awards over the past ten years. It shows the dealers recognize our entire team’s steadfast commitment to innovation and the unwavering success of our dealer partners.”
Since day one, DAS has been chosen as a Reputation Management and Digital Marketing leader and began winning for Social Media Management in 2019. Over the years, the company has expanded its platform to enhance the consumer experience and leverage data paired with AI to provide the industry with unmatched technology that delivers measurable ROI. DAS has also been chosen as a preferred partner in Mobile Media, Video Messaging, and other tech-driven categories.
Digital Air Strike’s patented lead response technology uses AI to build prospect-specific websites in real-time, paired with CRM integration, to respond to every customer inquiry more effectively. To further help with new vehicle leads, DAS’ BestRide.com provides dealers with a virtual showroom on its innovative vehicle marketplace, which empowers consumers to search for millions of new and used cars online from dealers across the U.S.
The company recently completed its 9th acquisition in June with 3 Birds, a leading CDXP provider, joining the DAS Technology portfolio to bring even more AI and data mining capabilities. The addition also provides expanded advanced analytic data sets to target consumer engagement opportunities for retailers and OEMs.
“We can’t respond to customers 24/7 without Digital Air Strike, especially on Sundays when our store is closed because of New Jersey mandates,” said Bill Camastro, general manager of Gold Coast Cadillac in Oakhurst, NJ, the No. 1 Cadillac dealer in the U.S. “With Digital Air Strike, you’ll never be without a response, and the quality of the response is polished.”
Digital Air Strike also provides targeted digital advertising technology to help dealers acquire new vehicle leads, including creating and launching Amazon streaming ads for dealers. DAS’ Sales Boost solution combines award-winning, patented technology and personalized lead follow-up to provide consumers with a more transparent and engaging vehicle buying experience. The company’s award-winning survey and review technology with online reputation management helps dealers look better online, drown out negative reviews, and conquer the competition.
“Since teaming up with Digital Air Strike, our online consumer traffic has skyrocketed,” said George Brunath, General Manager of Piazza Volkswagen of Ardmore and Piazza Acura of Ardmore, part of Piazza Auto Group, one of the largest auto groups in the Delaware Valley. “Digital Air Strike’s creative strategies drive our success, and their proactive accountability ensures better experiences and increased sales. Digital Air Strike has been a true partner of ours for years.”
The Dealers’ Choice Awards are designed to recognize the industry’s best vendors, suppliers, and finance partners by asking dealers to complete a 30-category online survey. Voting was open throughout June 2023, and dealers and dealer personnel were asked to manually enter their provider’s company name in at least five categories, then score that partner on quality, value, customer service, and whether they would recommend them to another dealer.
The top three companies that exceeded each category’s average score were awarded first-place Diamond, second-place Platinum, and third-place Gold honors. DAS won three Diamond, two Platinum, and one Gold award this year. Since 2013, Digital Air Strike has won 18 Diamond awards, 12 Platinum awards, and six Gold awards.
“For the third time this year, we convened an advisory board of industry executives to weigh in on the categories in an attempt to streamline and improve the voting process,” said David Gesualdo, president of Bobit’s Dealer Group, in a statement. “And I am pleased to announce that our attempt was successful, and the number of votes received increased from 4,521 in 2022 to over 5,300 this year.”
About DAS Technology
DAS Technology provides the largest automotive Customer Data and Experience Platform (CDXP), enabling over 9,200 retailers and OEMs to increase consumer response and lead conversions by leveraging patented AI-powered digital technology generating measurable ROI. A pioneer in digital response, social media marketing technology, and consumer engagement solutions, DAS Technology deploys omnichannel messaging, mobile apps, software, and consumer engagement technology to monitor, respond, improve, and convert more consumers into customers for businesses in the United States, Canada, and 32 additional countries. The DAS Technology family includes Digital Air Strike, AUTOVATE, BestRide.com, 3 Birds, and LotVantage. More information is available at digitalairstrike.com.