Trade-in Marketing and Technology to Promote Your Dealership

New Solutions to Get More Trade-ins

Trade-in marketing and technology that promote your dealership experience and help you succeed.

With trade-in prices up as much as 25% and new inventory still a challenge, building a used inventory strategy now can be a backbone of your success moving forward. With Digital Air Strike, you get a first strike advantage to get ahead of the competition and get your trade-in marketing message out effectively to the right people.

Targeted Advertising

Target Car Buyers & Sellers with Amazon Streaming Ads

Promote trade-in offers with highly targeted ads on streaming services and devices. Using Amazon insights, including shopping history, credit profiles and location, Digital Air Strike targets consumers selling vehicles and those interested in buying too.

 Focus on Your Service Drive

Focus on Your Service Drive

More consumers are returning to dealerships for service and warranty work. Leverage these customers as a source of inventory acquisition. Part of consumers selecting your service department is all about its reputation, Digital Air Strike makes sure your online reputation is 5-stars.

Consumer Text Marketing

Promote Offers Using Text Message

Use text messaging to promote your trade-in offers to thousands of your previous customers especially those with vehicles you want. Include incentives for car buyers with trade-ins and eye-catching images.

Target with Data & Conquest Your Competition

Use Data & Conquest Competitors

Leverage your CRM and equity mining data to advertise to customers whose leases are maturing or are in equity positions of their financing.

Targeted Advertising

Targeted Advertising

Promote your trade-in offers and buyback incentives to in-market audiences on social media and on top auto-related sites across the internet. Use targeted ads to geo-fence your competitors and promote your dealership and offers.

Social Media Shows the Value of Trading Up

Social Media Shows the Value of Trading Up

Digital Air Strike engages with your social media followers, features your inventory and communicates that you are a local leader (#ShopLocal) in partnering with customers to trade up to their next great vehicle!

Launch an Online Buying Center

Launch an Online Buying Center

Give car buyers online options to appraise their vehicles, get prequalified for credit and instantly match them to vehicles in your inventory they can afford with Digital Air Strike’s online credit technology.

Video Lead Engagement

Seek Customers on eBay, Craigslist & Facebook Marketplace

Every day, consumers post thousands of vehicles to sell on eBay, Craigslist and Facebook Marketplace. Digital Air Strike’s inventory merchandising technology finds that next used car for your lot.


“Digital Air Strike gives me first strike capabilities and ensures I’m the first to engage a customer with the information they want – – before the competition. We are the first person in front of the customer and that is the most important thing right now.“


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