Starting today you and your customers can express other “emotions” through new emoticons: “Like”, “Love”, “HaHa”, “Wow”, “Sad” and “Angry”. Facebook implemented the anticipated change world-wide today. So far Facebook won’t report on the split of, for example “like” vs. “love” vs. “angry” instead any emoticon action will count towards one reaction number. However, this is something Facebook expects will evolve over time including being able to break out the negative reactions from all others.
When users hover over the “like” button, the new emoticon options appear, supplying them with additional options to better cater their reaction to a post. Just like when you receive “likes”, you’ll now be alerted when someone “reacts” to your post.
The move is designed to keep Facebook’s 1.6 billion users more engaged and on the site longer. This is good and bad news.
The good news is Facebook continues to be one of the best places to promote your business and engage with potential clients and customers and the new emoticons will give you greater insight into how your customers feel about your business, your services and your special offers.
The bad news is – this change means you or someone on your team will need to be ready to manage your business’ Facebook page for these new emoticons. No one wants an “angry” left unattended! At Digital Air Strike, this is exactly what we do for our clients. Just as we do with negative comments and reviews, our team will alert your business to any negative posts or issues in an effort to maintain your positive online presence. We also stay on top of the latest news so you don’t need to worry about every little change on Facebook. Users have already begun using the new emoticons widely across Facebook.