FTC Crackdown: Why 97 Dealerships Were Flagged and How to Stay Compliant

The FTC recently issued warning letters to 97 dealership groups, putting a spotlight on how pricing is shown across websites, listings, and ads. In this session, we’ll break down what triggered the enforcement and how dealerships can reduce risk while keeping pricing strategies both compliant and effective.

What You’ll Learn:

• What led to the FTC’s warning letters and the key areas they’re paying attention to right now
• Where pricing and advertising practices can create unintended risk across your website, third-party listings, and digital campaigns
• Practical ways to improve pricing transparency, reduce compliance risk, and protect your dealership from potential fines

PRESENTER