Ad Costs Are Up, But Here’s How Smart Dealers Are Still Winning.
Dealers spent nearly $10 billion on advertising in 2025, yet the cost to sell a vehicle continues to climb. In this webinar, we’ll break down the latest NADA data, what it says about today’s market, and how dealerships should rethink ad budgeting, competition, and conversion strategy in a more expensive and competitive environment.
In this webinar, you’ll learn:
- What the latest NADA data reveals about dealership advertising trends
- How inventory position should influence your advertising strategy
- Common budget allocation mistakes dealerships are making right now
- What dealers should focus on to maximize every advertising dollar in today’s market
PRESENTER
Kristen Hintze
Senior Vice President, Operations, DAS Technology
PRESENTER
Alex English
Senior Vice President, Product, DAS Technology