Wednesday, July 8, 2020 | 12:00pm PDT / 3:00pm EDT
Microsoft Shares New Search & Advertising Strategies for Businesses
Businesses have been dealing with many challenges during COVID-19 including how to market and advertise amid a pandemic. Microsoft’s Search and Advertising Expert, Christi Olson, is joining us to share the new Digital Marketer’s Guide to Advertising! This presentation will cover:
- Steps for rebound and recovery advertising
- New features in Microsoft Advertising including industry specific formats that are still being tested
- SEO and the new webmaster tools
- And what search marketers should be looking at in the new platform.
It’s certainly not business as usual. Learn how to get the most ROI from your ad dollars in this must-see presentation.
PRESENTER: CHRISTI OLSON, Head of Evangelism for Search at Microsoft with over a decade of experience in Digital Marketing leading both in-house and agency teams across the retail, travel, automotive and consumer electronics industries. Christi serves on the Advisory Boards for the Paid Search Association, the Internet Marketing Association, and the University of Idaho School of Business. Christi has been recognized as one of the top 25 most Influential Paid Search experts annually since 2014 by PPCHero and additionally is a recognized global speaker on Digital Marketing Strategy, Search, and Cognitive AI. She is a published authored in the Applied Marketing Analytics Journal and regularly contributes to Forbes, AdAge, Marketing Profs, Search Engine Land and Search Engine Journal.
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