Nearly 99% of new vehicles sold in the US this year have a digital display screen and while the interface and software on that screen vary greatly among models, infotainment systems have undoubtedly become a critical consideration for car buyers. After all, as the name suggests, those systems run all of the communication and entertainment functions of a car and can be the difference between an annoying driving distraction and an enjoyable journey during every ride. Auto Expert Sam Abuelsamid will help us navigate through the multitude of options, like Apple CarPlay, Android Auto Assistant, Alexa, GPS and more…to help steer you in the right direction.

Presenter: BestRide.com contributor Sam Abuelsamid

Lissette Gole, the Head of Automotive Retail at Google, will be stopping by to discuss the latest updates to Google Business Profiles that you need to know about. From a new inventory display to reviews and more, Lissette will share all the optimization strategies that will make your Google Business Profile attract more consumers and drive more business to your dealership. Follow the Digital Air Strike YouTube page so you don’t miss this incredible presentation!

When it comes to picking out a first car for your teenager, you and your kiddo may not see eye-to-eye on several things. Balancing the looks, connectivity, and cool factor that they want with safety, reliability, and cost that you want is enough to make a parent go crazy. Not to worry! We got you covered. BestRide Contributor and Auto Expert Craig Fitzgerald will be discussing the top tips on this sensitive subject, like safety features, driver monitoring, insurance, and maintenance costs, so that your teen driver is happy and safe in their new ride…and you parents can rest easy.

Presenter: BestRide.com contributor Craig Fitzgerald

Lissette Gole, Head of Automotive Retail at Google, is sharing critical updates on YouTube, such as Connected TV (CTV), that will help you reach new customers and drive more online sales. Joining the discussion is Erica Sietsma, Chief Strategy Officer at Digital Air Strike, who will add to the discussion about recent consumer trends and creative best practices. Dealerships that find ways to harness the power of video are having success at improving consumer engagement and converting more of those opportunities into customers. Join our free webinar to get top tips and new YouTube video strategies for you can implement immediately!

Presenters: Lissette Gole, Head of Automotive Retail at Google & Erica Sietsma,Chief Strategy Officer at Digital Air Strike

Safety First! That age old saying also applies to searching for your next ride. After all, more than half of today’s car shoppers research a vehicle’s safety equipment and how it performed in crash tests before deciding to buy. Who better to turn to than our friends at Insurance Institute of Highway Safety (IIHS) for their guidance and expertise on this very important topic. Hear about how IIHS tests vehicles, what they look for to ensure driver and passenger safety, and which models and features have the highest safety ratings that deserve your attention.

Presenter: Joseph Young, Dir. Media Relations, Insurance Institute of Highway Safety (IIHS)