Free Digital Marketing Strategy Webinars - Digital Air Strike

Wednesday, July 28, 2021| 11:00am PDT / 2:00pm EDT

BESTRIDE.COM FACEBOOK LIVE: Should your next car be an Electric Vehicle?

Should your next car be an EV? – Lots of OEMs are making the switch to electrification and many new electric vehicle releases are making the news every week. Are you ready to be an electric car owner? Or should you wait a bit longer? The answer might shock you. (See what we did there?) We’ll break down all the pros and cons of having an electric ride and give you practical advice so you can make an informed decision.

Guest presenter: Sam Abuelsamid is a principal analyst leading Guidehouse Insights’ E-Mobility Research Service with a focus on transportation electrification, automated driving and mobility services. With Guidehouse, Sam has worked with numerous clients to help them understand emerging technology trends and shape strategies. Sam regularly contributes to a number of publications including Autonomous Vehicle Engineering, Forbes and One Zero and co-hosts the Wheel Bearings podcast. Trained as a mechanical engineer, Sam worked in the automotive industry for more than two decades, developing advanced electronic control systems and embedded software. Prior to joining Guidehouse Insights (formerly Navigant Research) in 2014, Sam worked as an automotive journalist and in product and technology communications at Ford and GM.

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Thursday, August 5, 2021| 10:00am PDT / 1:00pm EDT

Dealer Strategies That Improve Lead Response & Sales

With less inventory, closing every lead matters more than ever before. Is your current lead response process able to conquer that challenge?! Virginia Bowden, owner of McClinton Auto Group, shares the technology, strategies, and best practices she’s used to increase the number of appointments set by 41%, boost sales 15%, get 12x ROI and ultimately improve the sales and service experience for customers. Watch our free webinar live or on-demand to see the changes your dealership can make to become more profitable.

PRESENTERS: Virginia Bowden, owner of McClinton Auto Group, & Jason Barrie, Chief Strategy Officer at Digital Air Strike

Thursday, August 19, 2021| 10:00am PDT / 1:00pm EDT

Google: Trends In Fixed Ops Consumer Behavior

Our partners at Google have released some crucial research on Fixed Ops consumer behavior that can help you overcome challenges associated with the inventory shortage.

Google’s Head of Automotive Retail, Lissette Gole, and our COO, Erica Sietsma, will share incredible insights, discuss critical consumer trends, and provide new digital strategies that dealers should use to drive more business to your service lanes and more trade-ins to your dealership. Want to know the most popular automotive searches and keywords? Average research time before contacting a dealership? How it all compares to pre-pandemic numbers? Then don’t miss this presentation!

Presenters: Lissette Gole, Head of Automotive Retail at Google
Erica Sietsma, COO at Digital Air Strike