Expert from Google: Why Your Dealership Should Migrate to Google Analytics 4

On-Demand Webinar

Expert from Google: Why Your Dealership Should Migrate to Google Analytics 4 (GA4) NOW!

It’s time to shift into the future with Google’s latest analytics property, Google Analytics 4 (GA4)!

Sarah Olsen, Google’s Head of Automotive Analytics, explains why it’s imperative you begin the migration to Google Analytics 4 now and what it will mean for your dealership down the road.

Google Analytics 4 holds the promise to change the way the auto industry analyzes the car buying journey and may fundamentally change both your sales and marketing business decisions. Attendees of this jam-packed presentation learn how this latest Google release will help you:

  • Activate data so you can make an even greater impact on your business goals
  • Gain deeper insights to measure marketing success
  • Still protect user privacy
  • And ultimately, lead to more sales!

Ready to learn all the GA4 details…and what it can do for your dealership? Watch this webinar on-demand now!

PRESENTER
Sarah Olsen

Sarah Olsen

Head of Automotive Analytics, Google

MODERATOR
Eliana Raggio

Eliana Raggio

Director, Industry Relations Digital Air Strike

Originally Aired Thursday, October 6, 2022