Webinar 3-21-2024 - Digital Air Strike


On-Demand: 10th Annual Automotive Customer Experience (CX) Trends Study Examined

The results are in, and Scott Pechstein with DAS Technology spotlights the critical findings of our 10th annual Automotive Customer Experience (CX) Trends Study in this on-demand webinar.

Learn what 7,000 verified vehicle buyers and service customers say about website chat, lead follow-up, dealership and service experiences, online reviews, and why only 2.4% of respondents reported completing the car-buying experience online. Pechstein also digs into the following:

  • 95% of car shoppers said dealership reviews impacted which dealership they visited when shopping for a vehicle — up from 69% ten years ago.
  • 84% of vehicle shoppers say review sites like Google are the most helpful in selecting their dealership.
  • Only 36% of service customers are offered additional repair services at their appointments. Yet, 51% of respondents indicated they would approve other recommended repairs if offered.
  Scott Pechstein

Scott Pechstein

Senior Vice President, Business Development - DAS Technology

Don’t miss out. Watch our on-demand webinar today.