By Alexi Venneri, Contributing writer, Phoenix Business Journal
April 26, 2019
Google is essentially the be-all and end-all gatekeeper of online information. It’s always there for you when you need it, whether you’re trying to find the latest news updates, the name of a TV show you faintly remember, or how your business stacks up to the competition. It’s probably safe to say that most businesses in 2019 understand the benefits and drawbacks of Google, but what isn’t as top of mind is Google’s little sister: Google Maps.
So, why should you think of Google Maps as anything more than a tool for the directionally challenged? The answer is simple—because your customers are using it. According to Digital Air Strike’s Seventh Annual Automotive Social Media & Online Trends Study, 73 percent of buyers are using Google Maps.