By Alexi Venneri, Contributing writer, Phoenix Business Journal
Dec. 11, 2018
All businesses want to see their Facebook advertising efforts translate into tangible ROI. Fortunately, the abundance of data on Facebook allows businesses to generate better analytics than ever—but they need the right tools to do so. To most effectively leverage this data, businesses should use Facebook Pixels. Facebook Pixels are essentially a piece of code that businesses can embed into their websites that collects customer data to improve advertising results.
Facebook Pixels are an analytics tool that shows results by providing click rates, conversions and overall traffic. Facebook Pixels also allow marketers to see who is visiting their site regularly, and exactly what they are doing on the site, so they can develop more personalized messages to these key audience members. While these are key benefits of Facebook Pixels, the retargeting, converting and lookalike audience features make this tool essential for businesses seeking to improve Facebook ad results.