Yesterday, Business Insider announced a new feature that Yelp will be rolling out this summer: video uploads.
Users will be able to upload videos using their mobile device, similar to how photo uploads are done. Videos can be between 3 and 12 seconds long, and early images of the video camera mode seems to mimic that of short-video-sharing giant, SnapChat, where in, the user clicks and holds the record button throughout the (up to 12 second) recording.
At the moment, it is unclear what the video guidelines will be and how the videos will be monitored for content. However, if the current success of video sharing apps like SnapChat and Vine are any indicator, this new addition should only add to the popularity of the review site’s already heavily trafficked mobile app.
Yelp will be offering the new feature to Elite users first, starting in June. Make sure to stay tuned for updates and video-review best practices.