YouTube has merged G+ functionality within the commenting field of its pages. It does so, with the hope that it will turn its previously one-dimensional, vertical commenting forum, into a social platform, inducing social conversations and sharing.
Some of the changes made to YouTube’s comments section include:
- Comments you care about move to the top: You’ll see posts at the top of the list from the video’s creator, popular personalities, engaged discussions about the video, and people in your Google+ Circles. You can still see the most recent comments by switching from “Top Comments” to “Newest First.”
- Join the conversation publicly or privately: You can choose to start a conversation so that it is seen by everyone, only people in your Circles, or just your bestie. Like Gmail, replies are threaded so you can easily follow conversations.
- Easily moderate comments: If you also post videos on your channel, you’ll have new tools to review comments before they’re posted, block certain words or save time by auto-approving comments from certain fans.
Because YouTube videos are so easily shared upon other social platforms, it didn’t seem that YouTube was in any rush to implement a social aspect to its own sharing functionality. However, with G+ still looking for ways to increase its popularity and YouTube’s previous commenting section, generally, providing nothing more than a vertical line of negativity, it appears they felt the time had come to advance their communication forum.
Though, the hope is that these changes will provide a more robust video sharing experience, the real motivation behind it might not be anything more than an attempt to boost traffic on a slow-growing G+ platform. With that said, YouTube is an increasingly important site for auto dealers and car buyers alike, so it is our recommendation that you follow the effectiveness of these changes closely.